hi,im jaclynTo be honest, I never expected to love this work as much as I do.
I’ve always had a natural pull toward business—the way things run behind the scenes, how everything connects, how it all either works… or doesn’t.
I grew up around it.
My dad owned a business my whole life.
And if I’m being honest, I swore I’d never do the same.
He worked constantly.
He was stressed.
He missed things.
And I knew if I ever built something of my own…
it had to feel different.
It took time to even get to a place where I would consider it.
But when I did, I didn’t just want a business.
I wanted something that worked with my life—not against it.
What started as administrative work turned into virtual assistant work…
and over time, evolved into what I do now.
Every step gave me a deeper understanding of how businesses actually run.
Not just how they look—but how they function, grow, and sustain.
And somewhere along the way, I found my way into design.
And it just… clicked
I work with small business owners—
the ones who care deeply about what they’re building.
And if I’m being honest…
badass.I think you’re all a little…
Because this path isn’t easy.
It asks a lot of you.
Your time, your energy, your heart.
But it also gives so much back.
And the people who choose it anyway?
There’s something different about them.
Being from the Northwoods,
small communities
mean everything to me.
I’ve seen how much local businesses matter—
to families, to communities, to the people who come back year after year.
And I also know we’re often doing the best we can with limited resources.
Big agencies don’t understand this kind of market.
Because here, growth doesn’t come from big ad budgets or perfectly polished funnels.
It comes from being known.
From being trusted.
From showing up consistently and taking care of your people.
Because here, business isn’t just business.
It’s trust.
It’s word of mouth.
It’s relationships.
It’s real.
Most of the people I work with aren’t completely lost.
They just know something isn’t quite right.
Their website doesn’t feel like them.
Their brand feels scattered.
Their marketing feels like something they should be doing, not something that actually works.
That’s where I come in.
To bring things back together.
To simplify.
To make it make sense again.
I’m not a big agency.
I’m not here to sell you something you don’t need.
And you’re never just another client to me.
I care about your business—probably more than you expect.
Because I know what it takes to build something like this.
And when someone trusts me with that…
I don’t take it lightly.
some things that probably explain a lotMom • Wifey • Small Town Creative
I’m an ingredient snob
(if it’s not real, I probably don’t want it)
A chai tea latte will fix most things
I love Wisconsin… but winter and I are still negotiating.
Our house is usually a little messy, a little loud, and full of life—dirt bikes, hockey gear, and chickens included.
I married my high school sweetheart, and he’s the reason I get to do any of this in the first place.
Music is what keeps me going
and my playlists make absolutely no sense—classic rock, modern country, island vibes, 90s hits…it just depends on the mood (and probably the weather)
Travel makes me feel alive.
Good food matters.
I believe in community over competition — there’s room for us all to win
And I care deeply (maybe a little too much) —about my work, my people, and doing things the right way.
If you’re here, there’s probably a reason.
And if something about this feels right…
you don’t have to have it all figured out.
We’ll figure it out
