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A woman sitting on a cozy leather sofa with a laptop on her lap, smiling in a warm, rustic living room with wooden accents, paintings, and a stone fireplace in the background.

Welcome to Wave & Wilderness

Where small businesses come to be seen.

The strategy, design, and support that helps your brand feel like home — clear, elevated, and unmistakably you.

White stylized waves, trees, and large letters W, X, Y, Z on a black background.

Creative business solutions for brands that want to grow with heart.

You pour your heart into your business — every day, in ways most people will never see.

Maybe it’s how you support your family.
Maybe it’s the dream you’ve been quietly tending for years.
Maybe it’s the thing that gives your life meaning, structure, or freedom.

Whatever your reason… I get it.

I know what it feels like to build something from scratch, to bet on yourself, and to hold a vision so close to your chest it feels like part of your identity.

And that’s why I don’t take your business lightly.

Whether I’m designing your website, shaping your brand, creating your social media presence, or helping you refine the strategy behind it all — I hold your business with the same care, intention, and reverence that you do.

Because what you’re building isn’t “content” or “deliverables”… it’s your livelihood. Your legacy. Your heart made visible.

When everyone else is chasing big accounts and big brands, this is a space built for you — the small business owner doing big things.
A space where you’re seen, supported, and understood.
A space where your story matters just as much as your success.

Because small businesses deserve support too.

Real support.
Heart-led support.
Support that honors the full truth of who you are and what you’re building.

Black and white image of a military-style aircraft flying over a landscape with the sky and clouds in the background.

If this resonates, welcome — you’re in the right place.

a little client love...

What a God-send!

After months of struggling with designing a website on my own I stumbled upon Jaclyn with Wave and Wilderness. What a God-send! She listened carefully, asked me detailed questions and came up with the perfect language and visual elements to describe the vision for my business brand. Because of her expertise, I now have a proper google listing, logo, and a website I am proud to share and that has received many compliments. In addition, Jaclyn was also instrumental in helping me streamline my clerical procedures which was an unexpected bonus. I highly recommend Jaclyn with Wave and Wilderness!
Sheri L. Jensen (owner)
Designs by Nature, Inc.
I cannot say enough good things

I have worked with Jaclyn on many projects and I cannot say enough good things about her! From designing websites and business cards, to creating specific images for me Jaclyn’s professionalism and artistic abilities are top notch! I have, and will continue to recommend her to everyone I know!

Austen Lambert (owner)
A+ Driveway Grading + Land Clearing
Yard Guard
She genuinely wants the best for her clients

I had the pleasure of working with Jaclyn as she built a website for my business - long standing goal of mine that initially felt overwhelming. From the start, Jaclyn took the time to ask thoughtful questions to understand my goals, brand, and voice. She listened intently and was open to feedback, making it clear that she wanted me, as the client, to feel 100% satisfied with the final product. Jaclyn took a huge weight off my shoulders and was an absolute delight to work with. She genuinely wants the best for her clients and is passionate about helping small businesses in the Northwoods succeed.

Emma Edinger (owner)
Enhance Aesthetics

A young woman with brown hair sitting on a grey sofa in a wooden cabin living room, smiling at the laptop on her lap, with large windows behind her showing trees outside.

hi there,

I'm Jaclyn

a small-town creative, mom, and business owner who knows just how much heart it takes to build something that matters.

I’ve seen firsthand how important small businesses are to the communities they serve — how much of themselves owners pour into their work, and how often they’re expected to figure it all out alone. In places like this, small businesses aren’t just storefronts or services — they’re the backbone of our towns, our families, and our way of life.

That understanding is what guides everything I do. Whether I’m designing a website, shaping a brand, creating a social presence, or refining the strategy behind it all, I approach your business with care, intention, and deep respect for what you’re building.

Wave & Wilderness was created to be a place where small businesses feel seen, supported, and understood — because the work you’re doing matters, and it deserves more than surface-level support.

If I have the opportunity to serve you, just know that I’m honored to walk alongside you as you build what matters most.

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